Evil Shift Interview
Interview with Adam Coe, founder and CEO at Evil Controllers
A staple I do in all interviews in order to start things off is to ask that you elaborate a bit about your product and company that people might not know?
Adam: Evil Controllers immediately revolutionized the gaming
peripheral industry as the first custom controller company. Ten years
later, the company is still pioneering, creating high-quality
products eSports gamers need to be competitive. Beyond customization
of controllers, Evil Controllers’ Accessible Gaming Division provides
disabled gamers with controller customization, enabling anyone to
play video games despite physical limitations. Based in Tempe, AZ,
Evil Controllers has produced hundreds of thousands of completely
customized controllers for both local and global customers.
Could you briefly go over the Evil Shift, what it aims to
provide and what platforms are supported?
Adam: The Evil Shift is customizable for Xbox One, Xbox One X, PS4
(and all work on PC).
* The Evil Shift Controller paddles are comfortable and more
than just ergonomic. The team at Evil Controllers understands that
placing paddles where your fingers would naturally rest is an Ideal
location to alleviate fatigue and improve game play vs. having to
“reach” over the outer paddles to access the inner. With the Evil
Shift Controller, all four paddles can easily be pressed at the same
time, limiting latency and increasing the smoothness of game play.
* There is no limitation in button remapping with the Evil
Shift Controller and no tools are required. The Evil Shift is
completely customizable without compromising quality. With the Evil
Shift Controller, rewriting or reassigning button profiles is
simplified, quickly done within seconds. Gamers can reassign buttons
on the fly, allowing quick recall of what buttons do. The Evil Shift
Controller offers the most savable profiles of any other eSports
controller on the market.
* Evil Controllers is devoted to solving the problems of the
eSports gamer. With the Evil Shift Controller, the team at Evil
Controllers proves their commitment to the eSports gamer with
unequalled quality and workmanship, a focus on customization and the
needed features that prove the Evil Controllers team understands the
needs of the eSports gamer.
* The Evil Controllers team is focused on solving eSports
players’ biggest pain points with the Evil Shift Controller,
including the best trigger sensitivity in the industry and
significant resistance reduction. The Evil Shift Controller’s hairpin
triggers reduce the tension of the trigger by over 50%. The Evil
Shift Controller gives no hard feedback from metal to plastic
contact, thus increasing feedback after each trigger pull; the
lighter response means a lighter pull is required to fire and fast
rebound to top, so that gamers can pull faster.
* The Evil Shift Controller features a variety of advances and
advantages that the competition can’t reach. The Evil Shift
Controller’s sensitive buttons give players that satisfying
mouse-like click, increasing reaction time, with gamers noticing an
immediate difference in gameplay. With no trigger stops, players have
no limit to game play when using the Evil Shift Controller. Players
using the Evil Shift Controller feel zero limitation in trigger pull.
* The Evil Shift Controller is visually appealing without
sacrificing any durability or grip. Evil Controllers knows that
eSports gamers need a durable grip that still looks sleek.
There’s a focus on providing a professional, yet fun design
with the Evil Shift. What were some of the initial key goals when
working on the controller?
Adam: The initial goal was to create a controller that is durable,
functional, and ergonomic. Addressing the need for a competitive
controller, but also understanding casual gamers needs as well. This
is an eSports inspired design, but fundamentally we found the
controller makes any game more enjoyable.
I understand there are now many more customization options
for the Evil Shift, could you briefly describe what’s available to be
Adam: The Evil Shift features cosmetic customization, while also
providing customization to your Evil Sticks. Allowing you to pick
between 3 height sizes(11mm, 15mm, 18mm), gamers can pick the
preferred thumb-stick for sensitivity and comfort.
Many gamers love customized options for something they use
all the time, when did the team decide they wanted to increase
customization and do you feel the options cover all aspects of what
one might desire?
Adam: Initially our focus was designing for the eSports concept,
but quickly we found gamers wanting to stand out more than just
gameplay. This lead to our Controller Creator which allows you to
customize nearly every aspect of the Evil Shift. We even have the
ability to add your gamertag or logo to the controller to finalize
I see there are many faceplate designs, could you go over
some favorites and perhaps give some insight into the choices for
Adam: We offer a range of faceplate designs, from our top selling
Sticker Bomb to the classic Camouflage. The designs are all hand made
in Evils Facility, custom painted and hydro dipped. We offer three
types of finishes, gloss, matte, and soft touch. We recommend the
gloss finish to make your design pop, but if sweat is your enemy the
matte finish is a must have.
Do you personally have any one aspect of the Evil Shift you
think is really cool to tweak with the customization options?
Adam: I personally love our Evil ID in the Controller Creator.
This process is very hands on and unique to the industry. You can
type what you want to see on the controller, change the font, and
even change the color. We also offer pre-made logos and can even
custom make any logos!
With the Evil Shift having some extra enhancements, could
you briefly go over what sort of edge this controller can provide
over one’s competition?
Adam: The immediate edge is having 4 usable paddles strategically
placed on the underside. Each paddle can be pressed from any angle or
position without having to reach for them. Our Hairpin Triggers and
Sensitive Buttons simply execute faster than any standard button. Our
customizable Evil Sticks have a convex shape with a large surface
area, designed to keep your thumb centered. Lastly, we've designed
the Evil Shift specifically for the Xbox One and PlayStation 4
controllers. Rather than deviating from the design tested and
approved by millions of gamers, we've simply improved the existing
first party controller.
Lastly I would like to leave a spot for you to say something or go over anything I might have missed during the interview?
Adam: Evil Controllers is a leader in able-gaming advancements,
allowing gamers with a variety of disabilities to enjoy gaming.
* Evil Controllers is dedicated to recreating controllers at
any length needed to meet the needs of customers, through technology,
ingenuity and creativity. For the very demanding projects, the
founder and CEO, Adam Coe, does the work himself to ensure
perfection. Evil Controllers is the only company that offers complete
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